ProductCamp Minnesota

PCamp 2011

 

Session Title: Art of Brainstorming
Session Leader: Patrick Diller
Session Format: Presentation
Abstract: Beginning with a brief overview of making brainstorming more effective, this session will then move into taking topics for brainstorming from participants and following guildlines presented in the beginning we will come up with as many ideas as we can on those topics. The topics should be relelvant to your current business and should be a problem you want to solve. We will be using multiple techniques to brainstorm ideas to solve those problems. Being Vocal is a MUST for this session!
Session Leader Bio: Patricks Career has spanned from being a Pawnbroker to currently working for McGraw Hill as a Digital Product Manager for Science Engineering and Math. Between those he spent three years working for Conn-Selmer Musical Instruments then took the E-Commerce Product Manager position with Better World Books. The day he started at Better World Books was the first day of training for Agile Development. Patrick’s perspective on learning Agile and being an Agile Product Manager took him from a fateful first release to releases on time and under budget. Patrick graduated from Saint Josephs College in Rensselaer Indiana in 1995 with a degree in Management Marketing Computer Information Systems and now resides in Dubuque Iowa with his family.

 

Session Title: The Power of the Retrospective
Session Leader: Patrick Diller
Session Format: Roundtable
Abstract: We all know the importance of good user stores, requirement gathering, development and Q.A. Everyone has heard speakers and read about them. What often is missed is how powerful the Retrospective is if you can keep your Ego under control. This session will be a case study in how we leveraged the Retrospectives from a “blame game” to a “Game changer”. Discuss ways to make your retrospectives more productive! Bring your thoughts/ideas and War Stories to share!
Session Leader Bio: Patricks Career has spanned from being a Pawnbroker to currently working for McGraw Hill as a Digital Product Manager for Science Engineering and Math. Between those he spent three years working for Conn-Selmer Musical Instruments then took the E-Commerce Product Manager position with Better World Books. The day he started at Better World Books was the first day of training for Agile Development. Patricks perspective on learning Agile and being an Agile Product Manager took him from a fateful first release to releases on time and under budget. Patrick graduated from Saint Josephs College in Rensselaer Indiana in 1995 with a degree in Management Marketing Computer Information Systems and now resides in Dubuque Iowa with his family.

 

Session Title: How to Change the Way Product Marketing is Seen in the Org (aka: Product Marketing Does have Value)
Session Leader: Jennifer Doctor, @jidoctor
Session Format: Roundtable
Abstract: Product Marketing is seen as “needed” in the organization; yet, no one knows what we do & we’re often seen as the “training ppl with the candy.” Let’s talk about some simple ideas to change that around!
Session Leader Bio: Jennifer brings nearly 20 years of experience in marketing, product marketing and product management to her discussion. She is a product camp veteran, and the founder of PCampMN. You can read her ideas and views on her blog at http://www.outsideinview.com; or, as a contributor to http://www.onproductmanagement.net

 

Session Title: Influencers vs Evangelists.. the big voice vs the passionate voice
Session Leader: Katie Felten, @KatieFelten
Session Format: Presentation
Abstract: Do you bring in “influencers” or your own evangelists and fans? In most cases, influencers create short-term buzz, while evangelists produce long-term excitement. Why? Because the evangelists have a vested interest in promoting the company even before you reach out to them. Influencers usually don’t have the emotional ties to the brands targeting them.

  • Who they are
  • What they do
  • Where they are
  • Why you need them
  • Case Studies
Session Leader Bio: Katie Felten is the Community Manager at Hashable, where she works to help users make the most of Hashable’s networking products. Katie also hosts the show, Managing Community with Katie, where she offers advice to help guide companies and professionals in building strong and tightly knit communities both on and offline.
She serves on the Advisory Board of Ungeeked Elite and an Advisor at Shindig, a socially powered event booking platform.

 

Session Title: Building Community around your product
Session Leader: Katie Felten, @KatieFelten
Session Format: Roundtable
Abstract: Discussion around building community around your product, what to look for in a community manager, hiring a community manager, what does a community manager do, and the tools used by community managers.
Session Leader Bio: Katie Felten is the Community Manager at Hashable, where she works to help users make the most of Hashable’s networking products. Katie also hosts the show, Managing Community with Katie, where she offers advice to help guide companies and professionals in building strong and tightly knit communities both on and offline.
She serves on the Advisory Board of Ungeeked Elite and an Advisor at Shindig, a socially powered event booking platform.

 

Session Title: Building an Indispensable Product Management Team
Session Leader: John Mansour, @mansourjc
Session Format: Presentation
Abstract: Product management and product marketing teams remain too dispensable, largely due to expectations that aren’t aligned with reality. Learn the five most critical elements that raise the stock of your team and how to set expectations accordingly to make sure your team is viewed as an indispensable asset.
Session Leader Bio: John Mansour is a 20-year veteran in high technology product management, marketing and sales. Much of his success in those roles can be attributed to extensive operations management experience in retail, healthcare and software companies. John has experience directing large worldwide teams on domestic and international product and marketing initiatives as well as helping start-up companies launch new products.
Prior to Proficientz, John served in Director and Vice President roles responsible for worldwide marketing and product management for enterprise software companies including Symix Systems and Dun & Bradstreet Software as well as startup companies with names too atrocious to mention. John has managed legacy products and launched a multitude of new products over the course of his career in large, medium and small companies.

 

Session Title: Come be a Star
Session Leader: Jennifer Doctor, @jidoctor
Session Format: Presentation
Abstract: BACK BY POPULAR DEMAND! Join your feelow campers in PowerPoint Karaoke. You’ll have a chance to showcase your quick wit, adaptability, humor and speed thinking all while having a great time. Audience participation is required – and yes, the audience will be laughing at and with you. But, there is a business reason to have all this much fun.
Session Leader Bio: Jennifer Doctor is the orinigal founder of PCampMN and is a product camp veteran, traveling around the US to learn, network and share her stories. A seasoned product professional, her quick wit helps make this session a winner!

 

Session Title: Dealing with Product Launch in an Agile/Scrum world
Session Leader: Tim Eiler, @Bizineer
Session Format: Roundtable
Abstract: Coordinating product launch so that it is done with maximum effect is difficult enough when the team can (supposedly) predict what the product will be at the planned launch date. Since Agile/Scrum timeboxes delivery from development, and launch date slips can be very dangerous to brand and credibility, what’s a product team to do? This roundtable will help everyone identify whether this is a real problem at all and, if it is, what can be done to alleviate the issues surrounding it.
Session Leader Bio: 20+ years of project management and product management experience in a variety of technology companies and industries. Currently Manager of Beta and Marketing Launch at XATA Corporation.

 

Session Title: Win Loss Analysis Best Practices
Session Leader: Jim Holland, @jim_holland
Session Format: Q&A
Abstract: You know you should be doing win loss analysis, but where do you start and what should you do? Join this interactive session where you will gain insights into Win Loss best practices, current methods and ideas on how other companies are building and sustaining win loss programs.
Session Leader Bio: With over two decades of technology and business experience, Jim Holland has led and enabled product management teams and introduced market intelligence best practices for numerous B2B organizations.

 

Session Title: Lean + Agile
Session Leader: Rohn Jay Miller, @rohnjaymiller
Session Format: Workshop
Abstract: Recently start-ups have begun to focus on a Lean planning process that then relies on Agile marketing to go to market. This market engagement is marketing and sales communications, but also provides feedback to evolve the product. My workshop lays out a framework for Lean planning + Agile marketing, using the Flip Camera as a case study. An exercise engages participants to develop a Lean + Agile plan for a real product.
Session Leader Bio: Rohn Jay Miller is a partner in Native Instinct, a San Francisco-based digital agency that helps clients connect with customers on the social Internet. Native Instinct developed marketing, e-commerce and product features for the Flip Camera from the time it was a start-up. Miller is formerly SVP-Product + Technology for Knight Ridder. He leads content + social strategy for Native Instinct using Lean + Agile principles.

 

Session Title: Beating Your Competition at a Level Above Product Features
Session Leader: John Mansour, @mansourjc
Session Format: Presentation
Abstract: There’s an easier way to beat the competition than the ongoing feature bake-offs. Learn three tactics that take the competitive game to a new level and ways to employ them.
Session Leader Bio: John Mansour is the founder and managing partner at Proficientz. He is a 20-year veteran in high technology product management, marketing and sales. Much of his success in those roles can be attributed to extensive operations management experience in retail, healthcare and software companies. John has experience directing large worldwide teams on domestic and international product and marketing initiatives as well as helping start-up companies launch new products.

 

Session Title: What Product Managers Need to Know About Social Media (it’s not what you think…)
Session Leader: Mike Ellsworth
Robbie Johnson, @MikeEllsworth
Session Format: Presentation
Abstract: Everybody thinks about social media in one of two ways:

      I don’t care what random people had for lunch
           or
      It’s useful for sales and marketing.
    We think there’s lots more that social media can offer product managers, and we can prove it.
Session Leader Bio: Mike Ellsworth is an enterprise social media strategist with Social Media Performance Group, Mike has been using social networks since Prodigy and Compuserve in the ’80s, and USENET and The Well in the ’90s. He’s been a LinkedIn user since 2003 (member number 8893), a Facebook user since before old folks could join, and an active Twitter user for the last four years. His first social media proposal was in 2001.Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager and Product Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet’s Internet strategy and developed the vision that resulted in the consumer packaged goods industry’s first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.Robbie Johnson is the creator of the Social Media Performance Group’s Social Sales Process, Robbie is an experienced business development manager who has used social media in an innovative way to effectively connect with customers and prospects while driving sales performance. He landed a huge Twin Cities area multinational company without every making a sales pitch – using only social media. Robbie has worked as Application Sales Representative and Business Development Consultant at Oracle before taking a business development role at Trissential, a Twin Cities IT solutions company. At Trissential, he managed all of Trissential’s partner relationships, including with Computer Associates, Oracle, Fujitsu, and others. As a result, Robbie helped Trissential grow from $6 million to $12 million in revenue during tough economic times.

 

Session Title: How to be a Rock Star Product Manager
Session Leader: Stacey Weber
Session Format: Presentation
Abstract: What is it about certain product managers that make them rise to rock star status as compared to other product managers? How can we duplicate their success? Come learn about the Product Management X – Factor!
Session Leader Bio: Stacey was a successful product manager, and manager of product management teams, before joining Pragmatic Marketing. Now, she is an instructor and consultant focused on teaching product managers and product marketers how to be more effective in their jobs.

 

Session Title: Managing Your Own Career Like a Product
Session Leader: Barry Doctor & Panel of Career Experts, @bdoctor
Session Format: Roundtable
Abstract: You are an expert in managing and marketing your products/services. So how come it is so hard to manage your own career progress. Continuous care and feeding of your own career will result in improved self-esteem, career progress and income potential. How long should you stay in your job? What should your next opportunity look like? How do I know if the next job offered is a good fit? How do I maintain my network?We have assembled a star studded panel of career experts – this is NOT a job search workshop. You will be able to learn from:

  • Mike Ellsworth, Program Director, State of MN Career One Stop
  • Jim Holland, Program Consultant, Primary Intelligence
  • Pat O’Donnell, Principal, O’Donnell Executive Career Strategies
  • John Wetzel, VP Executive Services, Right Management

Moderated by Barry Doctor, this panel will provide insights you can use to take charge of your own career success.

Session Leader Bio: Barry has extensive software and technology experience with a concentration in product management and product marketing. During his career, he has developed marketing campaigns and product launches for organizations in numerous industries, including enterprise software, e-procurement, business intelligence, and e-learning. Prior to joining Primary Intelligence, he managed product marketing for a leading office equipment product company where he oversaw the launch of over 200 new products and managed product lines in excess of $100 million in annual revenues. Barry is Pragmatic Marketing Certified (PMC), a Solution Selling certified coach, and holds a Six Sigma Yellow belt. He earned his MBA from Northeastern University.

 

Session Title: Social Media Discussion- Grow our Business
Session Leader: Joan Watson, @joanwats
Session Format: Presentation
Abstract: Social Media is an opportunity for connecting, collaborating and understanding our customers. Nobody is doing social media because they want to be social. We want to acquire new customers, referrals and keep our existing customers. Attend this session to discuss the basics and share ideas of how Product Managers can utilize social media.
Session Leader Bio: Joan Watson has been a Product Manager at Lawson Software for six years. She is certified for Healthcare Supply Chain Management and works primarily in the Healthcare Industry. Experience in consulting, implementations, training, customer support and development provides a wide background to understanding our customers and the processes to delivery quality software.

 

Session Title: Like it or not, your product has a roadmap
Session Leader: Bill Galfano, @galfano
Session Format: Roundtable
Abstract: Organizations approach the evolution of their products in many different ways. For some, a whiteboard might be a good way to communicate what the team is currently working on vs. future enhancements. For others, a spreadsheet might be just fine. And for those that have to communicate to a broader audience of executives, cross-functional teams, and (hopefully) customers, better tools are required to ensure proper management of the product roadmap.In this discussion, Bill Galfano wants to hear from product managers how they approach the management of their roadmap. Is there a formal process with explicit tools, or is it more reactionary, request by request? Participants should expect an open dialogue about the processes, tools, communications and the people required to effectively manage their product roadmap.
Session Leader Bio: Bill has been working the Internet and software industry for more than 16 years. What started as a career with a small firm building website and web applications, turned into a passion for user experience, product design, and marketing. In addition to his role as a Executive Director and Strategist for Minneapolis-based marketing firm Magnet 360, Bill is the President and Co-Founder of MileMarker, a web-based app designed to help product managers and innovations leaders better manage their product roadmaps.

 

Session Title: The Why How What of Product Strategy
Session Leader: Jeffry Brown , @ideawhiz
Session Format: Town Hall
Abstract: “People don’t buy what you do, they buy why you do it. And what you do serves as the proof of what you believe.” – Simon SinekAs a former Apple marketer ‘Why How What’ is ingrained in my soul. Everything we did was based on the “Why” before any product strategy began. Simon Sinek has coded this philosophy and I have put it into practice with every product strategy I’ve been a part of for over 30 years.This Town Hall will begin with a brief discussion and examples of using ‘why how what’ to design and implement a maximizing strategy that ‘Differentiates You To Delivering Enduring Profits That Everyone In The Organization Can Understand and Follow – A Culture of Catalytic Innovation’ followed by discussions on why this might affect your future product strategies.
Session Leader Bio: Jeffry Brown – Executive Coach, Innovation Catalyst, Board MemberNeed to fit a square peg into a round hole, Jeff can do it, an out of the box thinker, but unlike most he can take a vision and turn it into reality and reality into profit. And if the vision isn’t there he can help you create it. His style is empowering and his ideas sound creating maximum lift to any project.35 years of diverse experience on both the corporate and agency side, in executive management, business development, sales promotion, and coupled with creating brand play books, new product launches, multifaceted promotions, and leadership coaching has provided Jeff with a unique capability to make rapid assessment of diverse situational challenges and develop and drive the resulting action plans. His bucket list includes helping clients where they are stuck so they can sleep better through the transference of his experience, knowledge, successes, and failures in the acceleration of their business objectives.

Client and employment experiences include: Disney, Apple, Symbol Technologies, Lockheed Martin, AT&T, Dell, Sprint, Chrysler, USGA, NASCAR, Heinz, RJ Reynolds, Whirlpool, Kitchen Aid, General Mills, AOL, Intel, Mondovi, Oracle, amongst others.

 

Session Title: New Patent Law Overview — Session Cancelled
Session Leader: Mark Gleason, @MarkLGleason
Session Format: Presentation
Abstract: President Obama just signed the Leahy-Smith America Invents Act (AIA) into law on September 16, 2011. This new law makes significant and sweeping changes to the process for protecting innovation, so it is imperitive that product development and management professionals have at least a basic understanding of the changes resulting from the new patent law.
Session Leader Bio: Mark Gleason is a patent attorney and partner in the firm of Dicke Billig & Czaja, PLLC. He has practiced intellectual property law for over 15 years, and worked in various product development positions prior to beginning his law practice.

 

Session Title: The Pitch: Building a Great Business Case
Session Leader: Ben Malakoff, @benmalakoff
Session Format: Town Hall
Abstract: How do you effectively sell your leaders on the time, resources and financial investment needed to build the next great idea? One of the most important parts of building new products or enhancing existing ones is a great pitch. This session will go through the fundamentals of creating a business case by examining a real-life example used to propose a new healthcare product. The session will address product fundamentals (including market and competitive research, market sizing, competitive differentiation and voice-of-customer feedback) plus basic financial models and how to effectively present to executives. Critiques of this business case will also be invited to show how to make business cases even better next time. After this session, you will have a template to create a great business case and get the green light from your leaders next time you have a great product idea.
Session Leader Bio: Ben Malakoff is a senior product manager at Ceridian Corporation, a leading provider of payroll, human resources, payments and healthcare solutions based in Bloomington. At Ceridian, Ben has managed a $70 million P&L, served as product manager on web and software projects, designed the user experience for a state health exchange and helped determine U.S. product strategy. These efforts have results in millions of dollars of new sales and retained revenue for the company, while expanding product capabilities and driving earnings. Ben came from CIGNA, a global health services company, where he worked on ways to use the online channel to help people improve their health. He graduated from Minnesota State University, Mankato, with bachelor’s degrees in history and communications. Ben is an avid jogger, reader and traveler, and resides in Minneapolis with his wife, Sarah.

 

Session Title: Five ways to make you look, sound, feel, act and smell like a usability expert
Session Leader: Kristin Oberhaus
Session Format: Presentation
Abstract: Five ways to make you look, sound, feel, act and smell like a usability expert gives you the quick overviews that are simple to understand, slightly less simple to remember and always challenging to implement. This, however, will give any product manager some tools to look like a usability expert, expecially in the face of graphic design teams.
Session Leader Bio: Kristin Oberhaus is a two-time graduate of The Ohio State University with a Bachelor of Music Education and an MBA with an emphasis in Marketing and Information Systems. Her career has encompassed all components of Software Product Management ranging from Strategy Planning and Product Marketing to Technical Specifications and Product Launch Management. Kristin’s past employment experience has focused on business-to-business enterprise systems enhanced by an integration of disparate components and systems.

 

Session Title: Runaway Product Requirements: Taming The Chaos of Product Management
Session Leader: Shawn O’Leary, Business Consultant at Accept 360 interviews
Jamie Vander Hagen, Director Software Management for Consumer Lending at Wolters Kluwer Financial Services
Session Format: Q&A
Abstract: Companies in industry after industry have fallen under extraordinary stress. The rapid pace of change is driving revolutionary transformation within most industries– building the right products, compressing cycle times, globalization, reuse of components to name a few. This means the complexity and burden of managing products’ requirements is overwhelming like never before. For most product managers, managing and staying on top of product requirements has now become a full time job. As a result, accountability for innovation and prioritization gets derailed. As product managers, how can we be the catalyst for keeping requirements from slipping beyond our grasp and leading the organization on continued innovation? Jamie Vander Hagen, Director Software Management for Consumer Lending at Wolters Kluwer and Jennifer Doctor Managing Partner at HarborLight Partners shares lessons learned.
Session Leader Bio: As a Business Consultant for Accept Software, Shawn O’Leary is responsible for working with clients and prospects throughout North America.Shawn has a distinguished record working with product executives, helping identify product management improvement opportunities, and delivering solutions for Fortune 500 companies. He has extensive experience in enterprise software delivery models and coordination of business development activities across a variety of high technology market segments. He has worked for Advanced Micro Devices, Westinghouse, NASA, Cadence Design, Synopsys, Parametric Technologies, and with IBM, AT&T, Tellabs, Briggs & Stratton, Polaris, Motorola, Medtronic and others. He is a past PDMA member and has guest lectured on product development at the University of St. Thomas.Shawn holds a B.S. in engineering from University of Wisconsin, Madison and an MBA from San Jose State University.

 

Session Title: Designing for users
Session Leader: Lisa Helminiak, @helmin7
Session Format: Roundtable
Abstract: This round table discussion will focus on the best ways to keep your customers and users at the center of the design prcess. How do we ensure that products are designed to be usable for the people we are designing them for.
Session Leader Bio: Lisa Helminiak is the co-founder of Azul 7, a human-centered design firm based in Minneapolis. She has over fifteen years of experience designing technology and product interfaces for humans.

 

Session Title: Marketing in the Age of Choice
Session Leader: Larry McKeogh, @@lmckeogh
Session Format: Town Hall
Abstract: We’ll review how marketing has changed from the Madmen era to the the era of uber connectivity. The discussion will focus on how the challenge of marketing has changed and how to meet those changes and emerge victorious.
Session Leader Bio: Using 12 years of background in a variety of roles for both B2B and B2C companies in both product marketing and management capacities Larry enjoys sharing and learning new ideas continuously in the product realm.

 

Session Title: Seeing Tomorrow’s Ideas Today: How to Stop Wasting resources
Session Leader: Joe Dellaria
Natasha Tong
Session Format: Workshop
Abstract: There is an unmistakable rush from converting a raw idea into a profitable product. Successes like this start with finding the right ideas for product strategy. We will explore new techniques and methods that can increase your batting average for finding them. If you enjoy seeing ideas from a new perspective, you will want to participate in this interactive session. An Idea Assessment Competition and stories enhance a discussion probing how:

  • Eliminating versus proving ideas give different results
  • Multiplicative vs. additive assessments differ
  • These concepts can refine and strengthen the foundation for your idea assessment process
Session Leader Bio: Founder and President of Perceptive Realities, LLC, Dr. Joe Dellaria, is a consultant, speaker, trainer, inventor, manager, and scientist. Joe has: Successfully designed and implemented a process to validate innovative ideas in a major division at 3M (ranked consistently as one of the most innovative companies by BusinessWeek). He is a national and international speaker on enabling and facilitating the discovery of innovative ideas. In addition, he is a co-inventor on 55 patents with 29 articles published in peer-reviewed journals.Founder and Innovation Activist at Mindful Innovation, Inc., Natasha Tong (@Mindful_Impact), has worked in product and business management and development over the past 15 years. Educated as a mechanical engineering and in business development, Natasha has led the design, manufacturing, and marketing of services, businesses and products of a fortune 100 company to start-ups. Natasha specializes in designing innovation models and framework that provides multi-modal interactive simulations for leadership, organizational development and innovation training and development in profit, non-profit organizations and public school settings.

 

Session Title: Trust – a Catalyst for Agility?
Session Leader: Natasha Tong, @mindful_impact
Session Format: Town Hall
Abstract: If agility means the capability of rapidly and efficiently adapting to changes then what might be the compelling relationship between agility and trust? In this town hall, I invite you to be part of the conversation.
Session Leader Bio: Founder and Innovation Activist at Mindful Innovation, Inc., Natasha Tong (@Mindful_Impact), has worked in product and business management and development over the past 15 years. Educated as a mechanical engineering and in business development, Natasha has led the design, manufacturing, and marketing of services, businesses and products of a fortune 100 company to start-ups. Natasha specializes in designing innovation models and framework that provides multi-modal interactive simulations for leadership, organizational development and innovation training and development in profit, non-profit organizations and public school settings.

 

Session Title: Seeing Tomorrow’s Ideas Today: A “Game Changer” for Recognizing Innovative Ideas
Session Leader: Joe Dellaria
Session Format: Presentation
Abstract: Thinking differently gives you the edge for finding ideas that create innovative products. This interactive discussion will probe some “out of the box” ways of thinking to recognize ideas that can unlock the door to innovative products. The group will vote on how different questions sort ideas and discuss the strengths and weaknesses of each type of question. Those who attend will experience:

  • The importance of information poor ideas
  • How the question asked influences what you can see
  • A “Game Changing” question that can identify ideas leading to innovative products
Session Leader Bio: Founder and President of Perceptive Realities, LLC, Dr. Joe Dellaria, is a consultant, speaker, trainer, inventor, manager, and scientist. Joe has: Successfully designed and implemented a process to validate innovative ideas in a major division at 3M (ranked consistently as one of the most innovative companies by BusinessWeek). He is a national and international speaker on enabling and facilitating the discovery of innovative ideas. In addition, he is a co-inventor on 55 patents with 29 articles published in peer-reviewed journals.